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Our strategies resulted in a 122% increase in total sales and a 123% boost in AOV within 90 days.

morley stove hero CRO

The Result

  • A 310% increase in total sales by improving user flow and trust signals.

  • A 550% surge in orders, thanks to streamlined product discovery and optimized checkout.

  • A 157% boost in conversion rate, achieved through persuasive copy, high-quality visuals, and seamless navigation.

From Struggling Sales to a Seamless Conversion Machine

A leading UK-based Shopify Plus brand, Morley Stove was losing revenue due to poor UX and low cart completions. We redesigned their store based on an in-depth CRO audit, simplified the buying journey, and applied data-driven strategies. Our strategies resulted in a 122% increase in total sales and a 123% boost in AOV within 90 days. The screenshots below shows real results from their Shopify dashboard.

“Optise helped us simplify the entire buying flow. Our conversions climbed almost instantly.”

Michael Turner

What our Client's says

The Challenges

Homepage Overload

Challenge: The homepage was cluttered, text-heavy, and lacked clear navigation, making it hard for users to find products.
Challenge: The homepage was cluttered, text-heavy, and lacked clear navigation, making it hard for users to find products.
Challenge: The homepage was cluttered, text-heavy, and lacked clear navigation, making it hard for users to find products.
Solution: Redesigned a clean, conversion-focused homepage with a strong hero section, improved category layout, and better visual hierarchy.
Solution: Redesigned a clean, conversion-focused homepage with a strong hero section, improved category layout, and better visual hierarchy.
Solution: Redesigned a clean, conversion-focused homepage with a strong hero section, improved category layout, and better visual hierarchy.

How a Targeted CRO Sprint Drove Higher Conversions for Exeter Paints

Paints-Wallpaper-Farrow-and-ball-–-Exeter-Paint-Stores

Overview

Exeter Paint Stores partnered with Optise to overhaul their online shopping experience. Their existing website had strong traffic but low engagement and checkout completion, especially on mobile.
Our goal: streamline the buying journey, improve product discoverability, and increase conversions across devices.

Key Challenges & Solutions

Challenge 1: Confusing & Unstructured Product Page (Mobile)

Problem
The mobile product page lacked clarity and structure, causing friction in the buying experience.

  • Users struggled to browse product images

  • Variant & quantity selectors were hard to use

  • Add to Cart button was buried

  • Important trust and stock information was missing

  • Product details were scattered and difficult to scan

Solution

We rebuilt the PDP with a mobile-first conversion design:

  • Cleaner header + visible trust icons

  • Bold search bar for quick product discovery

  • Organized thumbnail gallery

  • Streamlined variant & quantity controls

  • Added “In stock & ready for shipping” reassurance

  • High-contrast Add to Cart button positioned earlier

  • Description & specifications placed in collapsible tabs

  • Smart cross-sells surfaced higher for AOV growth

Exter Mobile CRO

Challenge 2: Low Homepage Engagement & Weak Conversion Flow

Problem

The original homepage lacked a clear visual hierarchy and did not guide visitors toward key actions.

  • Weak hero section messaging

  • No consistent CTAs

  • Benefits (Free Shipping / Returns / Warranty) were missing

  • About Us section was low visibility

  • Top-selling products weren’t showcased effectively

Solution

We redesigned the homepage for storytelling + conversion clarity:

  • Strong announcement bar & improved navigation

  • High-impact hero section with CTAs ("Book Consultation" & “Remodeling Form”)

  • Introduced a benefits bar: Free Shipping, Easy Returns, Warranty

  • Placed About Us earlier to build trust

  • Top-selling product carousel added for immediate buying intent

  • Cleaner structure and improved spacing for modern appeal

Before-after Homepage

Result

After implementing our CRO-focused redesign, Exeter Paint Stores achieved:

  • +38% increase in Add-to-Cart rate

  • +27% higher mobile conversion rate

  • +22% increase in AOV through cross-sell enhancements

  • –19% reduction in homepage bounce rate

  • +41% increase in product page engagement

What are you waiting for?

Goldi (Svapnil), CRO Expert, is eager to take your free discovery call and, ready to help you explore how our tailored solutions can drive substantial results for your business.

Rated 4.9/5 by 200+ Shopify merchants of conversion happy customers.
Optise Founder

CRO Expert

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