Shopify CRO Case Study: From Struggling Sales to a Seamless Conversion Machine

A leading UK-based Shopify Plus brand, Morley Stove was losing revenue due to poor UX and low cart completions. We redesigned their store based on an in-depth CRO audit, simplified the buying journey, and applied data-driven strategies. Our strategies resulted in a 122% increase in total sales and a 123% boost in AOV within 90 days. The screenshots below shows real results from their Shopify dashboard.

Conversion Rate Optimization Success Stories: Real Case Studies

Morley Stove was leaking revenue due to a poor UX, confusing navigation, and low cart completion rates. Our Shopify CRO Case Study showcases how we redesigned & optimized their site—resulting in higher engagement, increased AOV, and more conversions. Here’s exactly how we did it.

1. Homepage Transformation – From Cluttered to Conversion-Driven

Visitors struggled to find products due to a text-heavy homepage and a lack of clear visual hierarchy. The design lacked a clear visual hierarchy, leaving visitors overwhelmed & directionless. Our Shopify CRO Case Study highlights how we transformed the site to drive better engagement and conversions.

The Solution:

Stronger First Impression – A bold, high-impact hero section with a clear CTA to drive action.
Effortless Navigation – Optimized category layouts to help users find products faster.
Trust-Building Design – Premium visuals & social proof to increase credibility & engagement.

Result: Visitors now stay longer, engage more, and reach product pages without friction—a crucial step toward higher conversions.

2. Cart Page Optimization – Reducing Drop-Offs & Increasing AOV

The Challenge:
The old cart page was a major abandonment point—lacking urgency, incentives, or AOV boosters. Customers had little motivation to complete their purchase right away.

The Solution:

Smart Cross-Sells – “You may also like” recommendations increase order value.
Frictionless Checkout – Multiple payment options (Shop Pay, PayPal, GPay) for seamless transactions.
Psychological Triggers – Added urgency messaging & trust signals to reduce hesitation.

The Impact

A thriving Shopify store that now converts visitors into loyal customers at an unprecedented rate. Our strategic CRO-focused redesign tackled these issues head-on, resulting in:

A 310% increase in total sales by improving user flow and trust signals.
A 550% surge in orders, thanks to streamlined product discovery and optimized checkout.
A 157% boost in conversion rate, achieved through persuasive copy, high-quality visuals, and seamless navigation.

The results speak for themselves. Morley Stove’s transformation is proof that a well-optimized Shopify store isn’t just about aesthetics—it’s about turning visitors into buyers.

If you’re ready to scale your Shopify store with conversion-driven optimization, Optise is here to make it happen.